Required knowledge: [[B2B Visitor Deanonymization Services --- Here's a **setup checklist** for implementing IP-to-company resolution on your website, whether you're using Clearbit Reveal, Leadfeeder, or any similar tool: --- ## πŸ› οΈ Setup Checklist: IP-to-Company Visitor Intelligence ### βœ… 1. Choose a Platform Decide on the right tool based on your team size, region, and use case: * SMB: Visitor Queue, Leadfeeder * Enterprise ABM: Demandbase, 6sense * Developer/API-focused: Clearbit Reveal * EU-focused: Albacross --- ### βœ… 2. Install the Tracking Script Once signed up: * Locate the JavaScript snippet or pixel tag provided by the platform * Add it to the `` or via a tag manager (e.g. Google Tag Manager) * Verify it’s firing correctly on all key pages (homepage, pricing, product, etc.) --- ### βœ… 3. Exclude Internal Traffic Prevent false positives by filtering out: * Office IPs or VPN ranges * Employee traffic via cookie or IP-based rules Most platforms allow IP filtering in the settings. --- ### βœ… 4. Connect to CRM or Marketing Stack * Integrate with tools like HubSpot, Salesforce, Pipedrive, or Marketo * Sync company matches to accounts, leads, or custom objects * Set up rules for SDR alerts or automatic lead creation --- ### βœ… 5. Set Up Notifications & Workflows * Create Slack or email alerts when a **target account visits** * Build automation (e.g., via Zapier, Make, or native workflows) to: * Notify sales * Add to a retargeting list * Update account scoring --- ### βœ… 6. Define Buyer Signals & Scoring Rules * Flag high-intent behaviors like: * Multiple visits * Pricing page views * Returning visitors within a short window * Use these signals to prioritize outreach or pass to sales --- ### βœ… 7. Update Your Privacy Policy To stay compliant: * Disclose the use of IP tracking and enrichment tools * Include the vendor names if required (especially under GDPR) * Offer opt-out mechanisms if you’re combining with cookie tracking --- ### βœ… 8. Train Teams on Usage Make sure: * Sales knows how to spot high-priority accounts and act fast * Marketing uses visitor data to adjust content and campaigns * RevOps monitors data quality and integration health --- Let me know if you want a **template workflow** for outbound SDRs using this data or a **tag manager implementation guide**.